These are the archives from my weekly newsletter, How It Actually Works.
The Most Popular
Sam Walton didn't start Walmart until he was 44. If you want to learn about "how to start Walmart" you gotta look at everything that came before it.
"Planning" the future gives you the pleasure of all your future accomplishments with none of the work. It’s your brain tricking you into something that feels good today in exchange for lost meaning and purpose and accomplishment in the future.
"What it means to be optimistic when the world is falling apart around you."
We should praise and admire the people who build things.
The future isn't built yet.
In which Noah Kagan kicks my ass.
We're taught in school how to do work, but not how to decide what to work on. Looking for certainty is just self deceipt.
A goal is a selection of problems you’ve chosen to overcome in order to give meaning & purpose to your life.
Don't be deceived.
How to use narrative and mission to elevate your company.
To be great you have to move forward in the face of uncertainty
Wanna lose weight? Stop reading this sentence & do 10 pushups.
A Tesla you've worked and saved for feels 100x more satisfying than the one that's gifted to you.
Yes, the Bible is copyrighted, and yes, someone does make money when you buy it (If you speak Spanish, that once was me.)
Exactly what it says.
San Francisco can make me pay $3,000 for a 1 bedroom apartment, but it will not make me consume my beverage by eating a paper straw.
Memos written by famous people on interesting subjects.